Brand management firm outfitted by Trading Post Depot
VFC approaches everything a bit differently. The twenty year old creative marketing firm in Phoenixville, Pennsylvania is well-known for developing memorable and meaningful personalities for their client partner’s brands and, when it came time to reinvent their own brand they selected a live edge look for their front office.
“Our studio is an eclectic mix but we don’t want it to be overwhelming to visitors or the creatives” says Melissa Rambo, production manager at VFC. “It is a renovated old farmhouse– the original general store in East Pikeland Township and a bed and breakfast prior to being the home of our agency. We’ve worked hard to shape the interior and exterior into a creative space.”
VFC is a brand management firm that partners with all kinds of companies to strategically develop personalities that speak to target audiences in everything from sales materials, events and websites to signage and interior design.
“Part of our approach is to asses markets, evaluate competition and analyze targets to develop a strategic plan,” adds Rambo. “That plan usually starts with simplifying everything and focusing on core messaging that is meaningful and memorable.”
With their own rebrand, VFC scaled back to a simple, energetic color palette and an effort to declutter that included interior renovations featuring custom live edge desks from the Trading Post Depot.
“We were very familiar with the Trading Post and had sourced items from them for other jobs,” says Rambo. “We love authenticity that is also simple and practical and that’s what the Trading Post offers in their live edge and farmhouse table offering.”
Trading Post Depot owner, Ed Dilello worked with VFC to fashion two unique desks for the front office of VFC’s uncommon studio space.
“We’re very pleased with the result,” says Rambo. “Practically everyone that comes through the front door oohs and ahhs when they see them and now we’re considering adding a live edge table with chartreuse legs from Trading Post too.”
The Trading Post Depot was instrumental in developing VFC’s vision for the custom furniture and delivering the quality pieces that have become showpieces for the local creative agency.